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SingleSign vs Okta

In short

SingleSign vs Okta is mostly a question of audience: Okta secures employees inside one organisation, SingleSign signs consumers in across many applications.
SingleSign compared with Okta
 SingleSignOkta
Primary audienceConsumers signing into appsEmployees and contractors
Product categoryOkta sells customer identity separately, as Customer Identity Cloud — the Auth0 platform it acquired.Consumer identity providerWorkforce identity
Directory of your usersNot applicableCentral, administered by IT
Lifecycle management and provisioningJoiner-mover-leaver, SCIM provisioning, access reviews.NoYes
SAML and enterprise federationNoYes
OAuth 2.0 / OpenID ConnectYesYes
Conditional / policy-based accessBasicYes
Per-user subscriptionNoYes
Set-up measured inMinutesWeeks, with IT involvement

SingleSign is an identity provider: the account belongs to the person and they bring it to your application, the way "Sign in with Google" works. Auth0, Okta and Firebase Authentication are customer identity platforms: your application owns its own user directory and you run sign-up, storage and recovery inside it. Neither model is better in the abstract — but they are different products, and most comparisons skip past that.

Choose SingleSign when

  • Your users are consumers, not staff.
  • You are paying workforce-identity prices for what is really customer sign-in.
  • You want sign-in live this week without an IT project.

Choose Okta when

  • You are securing employee access to internal systems.
  • You need SCIM provisioning, access reviews or joiner-mover-leaver automation.
  • Compliance requires centrally administered accounts with audited policy.
  • Your customers are enterprises federating their own identity provider to you.

Cost

Okta prices workforce identity per user per month, with separate SKUs per product, and quotes customer identity separately through Customer Identity Cloud. SingleSign sign-in is free.

Pricing checked 2026-09-21. Providers change plans — verify before you commit: Okta pricing, SingleSign pricing.

Free to try, and there is no user directory to set up.

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