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SingleSign vs Auth0

In short

The real SingleSign vs Auth0 decision is not features or price — it is whether your application owns its user directory or your users bring an account with them.
SingleSign compared with Auth0
 SingleSignAuth0
Who owns the accountThe difference everything else follows from.The person signing inYour application
You store user recordsWith SingleSign there is no user table to breach, migrate or back up.NoYes
Your own sign-up formAuth0 lets you own the whole registration experience. SingleSign does not.NoYes
Custom login UI under your brandLimitedYes
OAuth 2.0 / OpenID ConnectYesYes
Authorization Code with PKCEYesYes
Multi-factor authenticationYesYes
Enterprise SAML connectionsIf your buyers ask for SAML, Auth0 covers it and SingleSign does not.NoYes
Extensible server-side login logicAuth0 Actions run your code inside the login pipeline.NoYes
Per-application consent visible to the userYesConfigurable
User can revoke your app themselvesYesVia your app
Priced per monthly active userNoYes

SingleSign is an identity provider: the account belongs to the person and they bring it to your application, the way "Sign in with Google" works. Auth0, Okta and Firebase Authentication are customer identity platforms: your application owns its own user directory and you run sign-up, storage and recovery inside it. Neither model is better in the abstract — but they are different products, and most comparisons skip past that.

Choose SingleSign when

  • You want sign-in working today without designing registration, password reset and account recovery.
  • You would rather not hold user credentials at all.
  • Your users care that no advertising business sits behind their identity.
  • A monthly-active-user meter is a cost you do not want as you grow.

Choose Auth0 when

  • You need your own branded sign-up flow and your own user records.
  • Enterprise customers require SAML or an enterprise connection.
  • You need to run custom code during login — risk checks, claim enrichment, provisioning.
  • You are building a B2B product where organisations administer their own members.

Cost

Auth0 publishes a free tier of up to 25,000 monthly active users, with paid B2C plans starting around $35/month and metered overages above the included volume. SingleSign sign-in is free with no monthly-active-user meter.

Pricing checked 2026-09-21. Providers change plans — verify before you commit: Auth0 pricing, SingleSign pricing.

Free to try, and there is no user directory to set up.

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